Portability and Accountability Act - Free Essay Example

Sample details Pages: 1 Words: 246 Downloads: 10 Date added: 2017/09/24 Category Advertising Essay Type Argumentative essay Did you like this example? Health Insurance Portability and Accountability Act (HIPAA) Pros of HIPPA: 1) Allows patients legal rights to see, copy, and correct their personal medical information. 2) Prevents employers from accessing and using personal health information to make employment decisions. 3) It enables patients with pre-existing conditions to change jobs without worrying that their medical conditions would not be covered under a new employer’s health plan. Cons of HIPPA: ) The regulations of HIPAA have increased the paperwork burden for doctors tremendously, according to the American Medical Association. 2) Some physician’s offices now refuse to mail test results; instead they are saying that patients need to pick them up in person. 3) Some hospitals require physicians to submit written requests on their own letterhead for information on a patient’s condition, when the law allows this information to be provided by phone. I think HIPPA is a good thing concerning the priva cy of the patients’ medical records. The privacy of a patient’s medical record is vitally important. A patient’s medical should always be kept in strict confidentiality, giving information to only the ones the patient agrees to. I would change that a patient has to pick up his medical records in person to being able to mail the records to the patient’s specialists’ or whom it may concern as far as the patient’s doctors, but not to the general public. I think if I did this it would change or eliminate some of the negative aspects concerning HIPAA. Don’t waste time! Our writers will create an original "Portability and Accountability Act" essay for you Create order

The Theory Of Management And Taylorism - 1365 Words

In today’s society we often use certain practices and methods that have worked well in the past. Managing is one of those practises that is the most important for the well being of a business, and has been important to make sure that individual efforts coordinate. Major management theories and practices such as scientific, administrative, and behavioural theories have had more research put into them as the years have progressed. Theories such as these are depended on more than ever since society relies on group efforts, especially because several organized groups have become large. Factors such as these make managerial theories crucial in the way managers control the operations of their company. If we compare the way these methods are†¦show more content†¦Themes such as analysis; synthesis; logic;rationality; empiricism; work ethic; efficiency and elimination of waste; standardization of best practices; were all spread out into new management methods. When scientific management was created, it evolved during a time where mechanization and automation were unpopular. When companies started replacing people with machines, the scientific method had to be re-evaluated. This was due to America’s â€Å"craft work† (work with humans) being no longer existent. Scientific management later lead to business methods such as offshoring, industrial process control, and numerical control. Offshoring occurs when a company moves from one country to another due to production costs and availability of resources. Industrial process control and numerical control come into effect when a company’s machines and systems are no longer operating at full potential. Along with everything in life, change is almost a factor for the future. Over the decades, scientific management has evolved immensely. During the early decades of scientific management, the demands of work intensified. Workers were not impressed nor satisfied with the environment that they worked in and became furious with their employers. During one of Taylor s own implementations of his scientific management method at the Watertown Arsenal in Massachusetts, workers began to

Gender Inequality Within The Criminal Justice System

There are many disparities within the criminal justice system that can be recognized. One of the most commonly researched disparities is with race and ethnicity. However, there is another disparity that, while just as important, may be less recognized. This disparity is gender. For many years, criminologists have developed theories as to why females commit crime dating back to 1895. One more recent theory of crime is Sampson and Laub’s life course theory. This theory argues that the events that occur during one’s life (from birth to death) can have an effect on one’s actions and, in turn, their criminal involvement (Mallicoat, 2015). Applying life course theory to crime helps to explain the gender gap in offending due to the fact that men and women’s life experiences are different as well as the fact that men and women respond to these experiences in different ways. When examining how different crimes are gendered, it is fairly easy to apply life course th eory and notice the ways in which each criminal act can then lead to another. In order to apply this theory, let us begin by examining causes and effects of women and drug crimes. There have been multiple studies that have shown a close correlation between drug abuse and criminal involvement. Furthermore, involvement with drugs can have negative consequences for later opportunities and life careers. In regards to women specifically, there can be many different pathways during a woman’s life that may lead to an involvementShow MoreRelatedCriminology And Sociology : Criminology1296 Words   |  6 Pagesmultinational relationships. Within this they attempt to understand the social processes; that is why humans think and behave in a certain way. Concepts and Theories of Criminology and Sociology: The generalisability problem is a concept within feminist criminology that adds women to male knowledge on crime, thereby the findings on men are generalised to women. This concept aims to create a neutral criminological theory that does not have any inherent biases based upon gender. The need for this is dueRead MoreWomen in the Criminal Justice System1575 Words   |  6 PagesWomen in the Criminal Justice System The field of Criminal Justice, like so many of the employment fields within the United States, is a largely male-dominated field. In the minds of many individuals around the country, and around the world, the mention of the Criminal Justice field brings to mind the image of strong male law enforcement officials employed to both protect their respective communities and keep a sea of male criminals under the watchful eye of the law. It may, then, surprise manyRead MoreConflict Theory1445 Words   |  6 Pagesgroups, as different social groups, be they class-, gender- or race-defined, have unequal power and access to power, yet all groups compete for limited resources. This inevitably gives rise to tension and conflict, albeit often of the subtle variety, as oftentimes the conflicts between groups have been institutionalized in society to such a degree that the conflicts and tensions are such an expected part of society that the conflict, and inequality, itself disappears from public sight, and consciousnessRead MoreThe Barriers Of Indigenous Australian Women Face Within The Criminal Justice System970 Words   |  4 Pagespopulation still experience inequality through the education and criminal justice system, specifically Indigenous women. This is highlighted throughout the report through various statistical data including tables and graphs. Further discussion on the link between these statistics to current unit concepts will be addressed in this report to expose the barriers that Indigenous Australian women face within the criminal justice system. The statistical overview on the education system will focus on the IndigenousRead MoreCrime and Social Inequality1194 Words   |  5 Pages Crime and criminalization are dependent on social inequality Social inequality there are four major forms of inequality, class gender race and age, all of which influence crime. In looking at social classes and relationship to crime, studies have shown that citizens of the low er class are more likely to commit crimes of property and violence than upper-class citizens: who generally commit political and economic crimes. In 2007 the National Crime Victimization Survey showed that families with anRead More Racial Disparities of the Criminal Justice System1518 Words   |  6 PagesThe existence of racial disparity and structural inequality within the criminal justice system renders the concept of true justice for all unobtainable. The statistics of convictions and prison sentences by race definitely support the concept that discrimination is a problem in the justice system as well as the insignificantly number of minority judges and lawyers. There are a multitude of circumstances that influence these statistics according to the â€Å"Central Eight† criminogenic risk factors.Read MoreGender-Based Violence. Gender-Based Violence Is Only One1438 Words   |  6 PagesGender-Based Violence Gender-based violence is only one of the many inequality problems that women face within our society. In the midst of this problem something that becomes more infuriating is the fact that it most often happens at the hands of friends, loved ones, and family members who find a way to justify the abuse and/or put the blame back on the victim. Gender-based violence against women is commonly seen as both a consequence and a cause of gender inequality (Walby, Towers, Francis, 2014Read MoreGender Based Violence Against Women1428 Words   |  6 PagesGender-based violence is only one of the many inequality problems that women face within our society. In the midst of this problem something that becomes more infuriating is the fact that it most often happens at the hands of friends, loved ones, and family members who find a way to justify the abuse and/or put the blame back on the victim. Gender-based violence against women is commonly seen as both a consequence and a cause of gender inequa lity (mainstream domestic, 194). In this paper, gender-basedRead MoreEssay on DNA in the Forensic Science Community1500 Words   |  6 PagesLiberman, Miethe, 2008). This paper examines Carrells et al’s research along with three other research articles to review how DNA is collected, the effects that is has on a juror and the pros and cons of DNA collection in the Forensic Science and Criminal Justice community. Keywords: deoxyribonucleic acid, United States DNA Collection in the Forensic Science Community and its Effects on Solving Crimes Once a crime has been committed the most importantRead MoreCriminology Exam11428 Words   |  6 Pagesviewing the videos, discuss in your essay why â€Å"legalistic† definition of crime is not sufficient to cover all criminal activities: The legalistic definition of crime is not sufficient to cover all criminal activities because the word crime means for someone to perform act upon or do something that is against the law and can be a threat against the public. It does not cover all of the criminal activities because in the media or with people who are recognized can act upon crimes but do not have any repercussions

Neoclassicism and the Enlightenment Essay - 1272 Words

Neoclassicism and the Enlightenment The Enlightenment was a time of great innovation and evolution. One of the most significant movements which owes at least the majority of its beginnings to the Enlightenment is the architectural and artistic movement of Neoclassicism. This Neoclassicism of the mid eighteenth to mid nineteenth centuries is one that valued ancient Greek, Roman, and Etruscan artistic ideals. These ideals, including order, symmetry, and balance, were considered by many European generations to be the highest point of artistic excellence. Although many movements in European art were largely devoid of classical characteristics, they were always looked to as sources of inspiration and were revived as significant†¦show more content†¦The pettiness of these movements had created a backlash and these thinkers and art critics welcomed the harsher and more ordered Neoclassical style as they began to swing the art pendulum in the opposite direction. One of the primary causes in the rise of Neoclassicism in the mid-eighteenth century was the expansion of what was previously called a classical education. By 1750 Italian tourism was already a full blown industry, with guides and guidebooks circulating throughout Europe. As a part of any young mans education, he now had to make the artistic tour of Italy, especially Florence, Rome, and Naples. This was not just a quick visit to a couple museums; rather, it was a lengthy, often times more than a year, and in-depth study of the rich trove of art that these cities had to offer. It was supplemented with classes and lectures at the museums and time taken after these to sketch or paint these precious works to take home. The proliferation of these sketches would compound and any aspiring artist was also then required to study these works. The increased influence and awareness of Greek and Roman art in the studies of the developing artists would soon begin to show in their designs. One of the most significant reasons that a renewed interest in Italy has arisen was the recently found sites of Pompeii and Herculaneum. The excavation of these sites revealed massive amountsShow MoreRelatedNeoclassicism and the Enlightenment548 Words   |  2 PagesThe â€Å"Age of Enlightenment† saw a revival of classical thought through the exploration of Greek simplicity, order, and harmony, and with the influential role of education. Bolstered by exponential advances in scientific discovery, the six principles of classicism likewise saw a revival in seventeenth and eighteenth century neoclassical art. Perhaps no other artist better epitomizes the neoclassical movement than French revolutionary Jacques-Louis David. David â€Å"eschewed the constraints of the Acadà ©mie†Read MoreEssay on Renaissance vs Neoclassicism1295 Words   |  6 PagesTrefren, D Renaissance VS Neoclassicism How could two periods such as the Neoclassicism and the Renaissance be so successful and be focused on very different things? Neoclassicism and the Renaissance are two major periods in the history of art during which different forms of art including architecture, painting, music and visual arts, significantly advanced. It was during these periods, different artists became very famous as a result of the masterpieces reflecting how the ideologies and artisticRead MoreEssay on Neoclassical Art Period vs Romanticism Art Period1046 Words   |  5 Pages                Neoclassical Art Period The Neoclassical art period overlapped with the 18th century Age of Enlightenment and continued into the early 19th century. Neoclassicism left almost no feature of visual culture untouched. This was regardless of the realistic and hypothetical connections to the classical tradition of Western art. Neoclassicism was viewed as a revolutionary denial of the selfindulgence of the baroque. Neoclassicism’s formal stylistic characteristics hadRead MoreThe Neoclassical and Romantic Periods1114 Words   |  5 PagesThe Neoclassical and Romantic Periods Neoclassical Period The Neoclassical age was a time of strict laws of balance and restraint. The Enlightenment or the Age of Reason, are names given to the predominant intellectual movement of the eighteenth century. The Enlightenment was an intellectual movement among the upper and middle class elites. It involved a new world view which explained the world and looked for answers in terms of reason rather than faith, and in terms of an optimistic, natural,Read MoreBaroque, Rococo, and Neoclassicism: Comparison and Contrast Essay768 Words   |  4 Pageswere also different in several important ways, and reflected changing social attitudes. Where Baroque was rooted in religion and promoted by the Catholic Church as a response to the Protestant Reformation, Rococo flourished during the â€Å"Age of Enlightenment†, a time where secularism reigned and attitudes towards morals loosened considerably. As such, the artwork reflected the current social climate: It was frivolous and light-hearted, featur ing light, airy colors and a strong emphasis on delicateRead MoreNeoclassical Art Versus Romanticism Art1164 Words   |  5 PagesThe Neoclassical era was known as â€Å"The Age of Reason† or â€Å"The Enlightenment†. This era started in the mid 1700’s. The neoclassical era was part of the Greek and Roman history. The neoclassical era started as a reaction to the former Rococo period. The Rococo art was whimsical and playful. . The artwork of the neoclassical era was morally uplifting and inspirational. The artwork depicted the seriousness of the time, order, reason, tradition, society, intellect and political events. Neoclassical artistsRead MoreAnalysis Of Gulliver s Travels By Jonathan Swift1365 Words   |  6 PagesNeoclassicism Neoclassicism was a Western movement in almost every visual art form that draws inspiration from the classical art and culture of Ancient Greece and Rome. Neoclassical means the revival of the ancients. The Neoclassical age coincided with the Enlightenment in the eighteenth century and lasted into the early nineteenth century, competing alongside Romanticism. Neoclassical architecture, however, lasted from the eighteenth century through the twenty-first century. Neoclassicism originatedRead MoreEssay on Jaques Louis David1898 Words   |  8 Pages1. Introduction Set on a stage of revolution and Enlightenment, the Neo-Classical period presents a broad and interesting topic. Jacques Louis David was the first political painter, and a true revolutionary, but one cannot disengage his art work from the social and political systems of the period. Therefore, this essay will present an overview of the social context and systems of Pre Revolution France, Neoclassicism and how David’s work was influenced by it and how his work influenced it. AlsoRead MoreThe Main Goals Of Enlightenment795 Words   |  4 PagesThe Enlightenment is intriguing period lasted from 1600 to1800.French historians traditionally place the period between 1715, the year that Louis XIV died, and 1789, the beginning of the French Revolution. The Enlightenment is known in French as the ‘’Sià ¨cle des Lumià ¨res’’ (Century of Enlightenment) was a philosophical and architectural movement which dominated the world of ideas in Europe in the18th centur y. The principal goals of Enlightenment thinkers were liberty, progress, reason, toleranceRead MoreThe, Peace, Night, Day, Love, Hate1946 Words   |  8 Pagesresponsible for this progression, two such movements in particular have caused radical paradigm shifts in their respective disciplines. Impressionism and Albert Einstein’s theories have veered art and physics away from the old ideas associated with Neoclassicism and Newtonian Mechanics. In this essay I will analyze the many similarities between these movements, from the conditions of their origin, to their reception, to their effects on society and academia. Relation to Other Analyses Physics and art

Brand

Brand-Tracker-of-Sunsilk-to-Calculate-the-Brand-Image Essay Executive summary Sunsilk is one of the worlds most popular hair care brands and is currently marketed in more than 50 countries. It was launched in India in 1964 . Over the decades it has been revamped, constantly keeping it contemporary with the changing times and consumer preferences. Objective: To enable brand image measurement of Sunsilk. Methodology: The two models developed are: 1 Model used Instrument of data collection Sample size Brand asset valuator model Questionnaire 25 respondents 2 Model used Instrument of data collection Sample size Reynolds and Gutman’s â€Å"Laddering Method† Laddering/ depth interview 8 respondents Findings: 1. From Brand asset valuator model The survey revealed that shampoo is a product in which consumers care about their choice between different brands. For the BAV analysis, Sunsilk’s competitor brands are Clinic Plus, Garnier, Pantene and Fiama Di Wills. On the four primary dimensions of the BAV model, the results for Sunsilk are: Knowledge: Sunsilk comes second in knowledge with an 80 percentile. Clinic plus enjoyed the top position because of its mass appeal and the association of Clinic (Clinic All Clear with anti dandruff. . Sunsilk is high on knowledge because of various reasons. It is an old brand; it is a product of Unilever. Sunsilk has always taken many initiatives to reach customers like the Sunsilk Gang of Girls, promotional campaigns like ‘life can’t wait’. Customers were offered free hair care and styling consultations by Sunsilk hair e xperts Jawed Habib and Samantha Kochhar. Thus, Sunsilk is high on knowledge. Presently, Sunsilk is trying to move up the value chain by being a mid premium brand and not a mass market brand. But our survey reveals that respondents still view Sunsilk as a mass market brand. Esteem: Sunsilk is not very high on esteem, enjoys third position with a 60 percentile. The reason probably could be it is seen more as a mass product and lesser as a premium product. Shampoos like Garnier are seen more as a premium product. Differentiation: Sunsilk is second on differentiation with an 80 percentile. There are a variety of reasons due to which Sunsilk enjoys differentiation. It does different things like the gang of girls, offers expertise of hair care experts like experts Jawed Habib and Samantha Kochhar. Relevance: Sunsilk brand is highest on relevance. This could be on account of various reasons. Sunsilk is a popular brand, a Unilever product, used since many decades. It is a quality product at affordable price. Moreover, it has wide variety of variants to cater to different consumer preferences. The product is relevant among wide masses because of its quality, affordability and constant innovation Conclusion from the BAV model: Sunsilk is more towards a leadership brand. When we see Sunsilk’s Brand Stature, it is second highest in knowledge, but not high on esteem. When we see Sunsilk’s Brand Strength, it is second highest in differentiation and highest in relevance. Thus the brand has high growth potential. 2. From laddering method Laddering provides a way to probe into the consumer’s deep underlying psychological and emotional reasons that affect their purchasing decisions. There were 7 attributes, 8 consequences and 5 values that were identified from the depth interviews. Some important findings were: a) Most respondents stated that out of the listed attributes, the label or brand of the shampoo was important. This was because they associated a premium brand with superior quality and indicated it as being crucial as a status symbol. b) The monetary value of a shampoo was also considered important as this was again associated with quality. ) A light colored liquid shampoo was preferred as lighter shade liquids are considered chemical free and â€Å"pure† by the respondents. This was further associated with being beneficial for hair and connected to selfesteem by the respondents. d) An attractive bottle was associated with quality by the respondents. e) Out of the values iden tified, self –esteem was considered the most important by the respondents. Conclusion from laddering- Thus, laddering has helped to understand in-depth underlying motivators Table of Contents Executive summary History of the brand evolution over time Instruments of data collection Presentation of findings History and evolution of Sunsilk over time Sunsilk is one of the worlds most popular hair care brands and is currently marketed in more than 50 countries in Asia, Latin America, the Middle East and North Africa. Sunsilk was launched in India in 1964 with huge fanfare emulating the launch of the brand in Europe a decade earlier. Over the decades it has been revamped constantly keeping it contemporary with the changing times and consumer preferences. As early as 1960, the brand introduced a tonic shampoo especially for dandruff. This made it the first such product for dandruff cure in India. The 2-in-1 shampoo with an in-built conditioner and the Black shine shampoo for long hair were among the key products sold in the1980s. Specialised variants like Sunsilk Purple with ceramides for damaged hair were introduced in the early 1990s. A sub-brand, Sunsilk Salon treatment for expert hair care was also introduced about the same time. Research conducted in the early 1990s indicated that most women across the country still hesitated to shampoo their hair frequently for fear that this might damage their hair. To correct this popular misconception became the new mission. The user was assured that hair becomes stronger and more beautiful with every wash. A range of shampoos to meet specific hair needs and problems were introduced. These included Sunsilk Black Shampoo (with melanin from plant extracts), Sunsilk Pink Shampoo (with essential oils from flower extracts) and Sunsilk Fruitamins (vitamins from fruit extracts). The launch of Sunsilk Naturals in October 2003 follows extensive RD to make the variants highly customised. The brand now uses popular and trusted natural ingredients to deliver relevant and tangible consumer benefits. Customisation has been the core of the product strategy for Sunsilk. Sunsilk was the first brand in India to introduce a Curl Control shampoo to impart manageability to curly, wavy, flyaway hair problems. The brand has constantly evolved, innovated and changed with the times. Sunsilk as a brand has metamorphosed from being a plain hair beauty brand into a customised hair care brand. The concept of brand ambassadors originated with the panel of Sunsilk Hair Experts. Many leading hair experts have endorsed the brand: Naina Balsaver in the 1980s, Coleen Khan in the 1990s and the atest team of experts, Samantha Kochhar and Jawed Habib. What separates the Sunsilk panel from any other is the fact that the panel of experts do not merely endorse the brand, they also share the Sunsilk experience with consumers and interact with them and help seek solutions to their problems. Sunsilk communication has been true to its values. The brand demonstrates a perceptive and sympathetic understanding of women, how she feels when she is faced with hair problems and how elated she feels at the end of the conflict. The communication idea has always been to capture the emotional drama in a girls life that results out of a particular hair problem Sunsilk sponsored Femina Miss India 2003. On July 17, 2006, Sunsilk launched Gang of Girls (GoG), an online social networking website. GoG was open only to girls and had various features including blogs, expert advice on hair care and fashion. Sunsilk attempts to represent the woman of today, one who is erudite, spirited and in with the times. While Sunsilk is rooted in nature, it is a young and modern brand which connects with the woman of today and her aspirations and dreams. Instruments of data collection 1. BRAND ASSET VALUATOR MODEL To diagnose a brands health, four primary dimensions and their relationships are examined. These dimensions are: a) Differentiation- measures the degree to which a brand is seen as different from others. The brands perceived distinctiveness is the heart of the brand, its core force. It sets the brand apart from competitors, allows the brand to command premium prices, and serves as the leading indicator of both brand vitality and brand decline. b) Relevance- measures the brand’s appeal. It is heavily correlated with household penetration; reflecting product, pricing, promotion, packaging, and placement. c) Esteem- measures how well the brand is regarded and respected. It reflects its popularity and perceptions of its quality. d) Knowledge- measures how familiar and intimate consumers are with the brands. It is the result of successful relevant differentiation and the achievement of high esteem. Brand differentiation and relevance combine to determine â€Å"brand strength†. These two pillars point to the brand’s future value, rather than just reflecting its past. Esteem and knowledge together create â€Å"brand stature†, which is a barometer of its past performance. Model used Instrument of data collection Sample size Brand asset valuator model Questionnaire 25 respondents In the questionnaire, Sunsilk’s competitors are Clinic plus, Pantene, Garnier, and Fiama di wills. QUESTIONNAIRE 1. How much do you care about your choice between different brands of shampoos? a) Care b) Somewhat care c) Don’t care 2. Name five brands that come to your mind when you think of shampoos that give â€Å"Soft, thick, strong and shiny hair†. ) ____________________ b) ____________________ c) ____________________ d) ____________________ e) ____________________ 3. Identify the shampoo brands from the taglines mentioned below: Sl. No. 1 2 3 4 5 Nature and Science Hair looks thicker as it grows longer Grow longer, stronger hair Hair that flows with health For Hair that shines with all it strength Taglines Brands 4. Rank the following samp les in order of preference of the product design (where 1 being most preferred and 5 is least preferred). Refer to sample graphics below. Sample A B C D E Rank 5. Identify the brands from the respective product design. Refer to sample graphics above. Sample A B C D E Brand 6. Identify the shampoo brands from their advertisements: Sl. No. A B C D E Advertisements Video clip 1 Video clip 2 Video clip 3 Video clip 4 Video clip 5 Brands 7. From the samples displayed, indicate the shampoo brands that come to your mind on inhaling the fragrances. Samples A B C D E Brands 8. Which brands would you like to be most associated with (in order of preference) and why? Ranking scale: 1-5 (1 being the most preferred and 5 the least) Brands Sunsilk Clinic Plus Garnier Pantene Fiama Di Wills Rank . For each of the following shampoo brand, please tell me , if you feel there is another brand, quite similar in offerings Brands Sunsilk Clinic Plus Garnier Pantene Fiama Di Wills Yes/ No 10. What prominent feature (for each brand) comes to your mind when you think of the following brands? Sl. No. 1 2 3 4 5 Brands Pantene Clinic Plus Garnier Sunsilk Fiama Di Wills Prominent feature/ USP 11. For each of the following chara cteristics, please tick the brand that it applies to. (Multiple responses can be given) Clinic Plus Sunsilk Pantene Garnier Fiama Characteristics ?The Establishment in the 1960's EssayThe results of the survey are- The table indicates points. Brand Esteem Questions Associate Promise Trust Sub Total Percentile Clinic Plus 57 3 1 61 20 Pantene 83 4 1 88 80 Fiama 50 4 1 55 40 Garnie r 95 6 3 104 100 Sunsilk 75 3 3 81 60 Survey shows that Garnier is highest on esteem. Sunsilk is not very high on esteem. The reason for this could be that Sunsilk is perceived as a mass market brand. People view Sunsilk as a popular hair care brand and a brand which is relatively reasonable. But the shampoo market has witnessed entry of many new premium brands. Sunsilk is a popular, widely used product, but not a product which would be completely trusted. It is seen more as a mass product and lesser as a premium product. Shampoos like garnier are seen more as a premium product. Brand Stature Esteem and knowledge together create brand stature, which is a report card on past performance. Thus, it can be seen that Sunsilk is high on knowledge, but not very high on esteem. Differentiation For measuring differentiation of Sunsilk, the following questions were asked. Respondents were asked to identify the shampoo brands from the taglines mentioned. This has been taken as differentiation, because, if a consumer can identify the tagline of a particular shampoo, then it means that this particular brand is differentiated in the consumer’s mind. In this, the shampoo being identified the maximum number of times would get the highest marks and the remaining would follow accordingly. The next question was on fragrance. Fragrance is an important characteristic of a shampoo. If the respondent can identify the fragrance of a particular brand, then, the brand is differentiated in the mind of the consumer. Another question was where the respondent, had to identify, if for a particular shampoo brand, there is another brand quite similar in offerings. The brand, for which maximum number of respondents felt there are not many similar offerings, would get maximum points. In the last question on differentiation, we laid down the various characteristics of shampoos. The characteristics listed were – easy rinsing, after use effect, pleasant fragrance, no damage to hair and minimal skin/eye irritation. These are characteristics of shampoos which are very important for consumers. It is these characteristics which set one shampoo different from another . The brand, which had the highest number of these characteristics would score the maximum marks. The results of the survey are- The figure indicates points. Questions Tagline Fragrance Unique Characteristics ( rinsing, etc) Sub Total Percentile Brand Differentiation Clinic Plus Pantene Fiama 5 5 5 25 14 10 8 11 11 40 50 44 78 40 80 60 70 20 Garnier 7 18 14 63 102 100 Sunsilk 4 18 6 70 98 80 Garnier is highest on differentiation Sunsilk is second on differentiation, with an 80 percentile. There are many reasons for Sunsilk to enjoy differentiation. Sunsilk Gang of Girls (GoG) is an online social networking website. The GoG initiative had generated immense interest among the target audience, media and analysts. In November 2006, it was reported that the site had generated 200 million hits and got on an average 12 million to 13 million page views per month. By March 2007, the number of registered members had crossed the half million mark, with about 30,000 gangs. In our survey, we asked few questions on the gang of girls. The results are as follows- The figures indicate the number of respondents. Multiple responses were allowed. From the above graph, it can be seen that 18 respondents felt that Sunsilk gang of girls is unique, 17 felt that it gave a digital cool to the brand, 14 found it to be informative and 8 found Sunsilk gang of girls as a source of fun. Thus, respondents have shown positive response towards Sunsilk gang of girls. Thus the gang of girls would have helped Sunsilk to differentiate from other brands. Another area where Sunsilk has managed to differentiate has been as a hair care expert. Sunsilk has brought the concept of the Sunsilk Hair Expert, a professional trained in the art of hair care and styling, to which one could turn to with any hair care problem or issue. Customers are offered free hair care and styling consultations by Sunsilk hair experts Jawed Habib and Samantha Kochhar. The respondents were asked questions on Sunsilk’s initiatives as a hair care brand. The responses have been as follows. The figures indicate the number of respondents and multiple responses were allowed. The above graph indicates that 13 respondents feel that Sunsilk employs many hair care experts, 10 feel that Sunsilk regularly conducts hair tests and 14 feel that Sunsilk provides tailor made solutions. Thus, Sunsilk has high differentiation. Its various initiatives have helped it to be seen different from competitors. The survey even tried to understand how the respondents perceive the price of different brands. Price is an important differentiator; therefore, it is important to see how consumers perceive the various prices. Characteristics Unaffordable Expensive but affordable Value for money Inexpensive Sunsilk -1 18 4 Pantene 2 8 5 Garnie r 5 14 3 Fiama 5 10 3 1 Clinic Plus 12 14 The majority of respondents feel Sunsilk is a value for money. Relevance For measuring relevance of Sunsilk, the following questions were asked: The respondents were shown five bottles of shampoos with the names removed. The respondents were asked to rank the samples in order of preference of the product design. Design of a bottle is important for the consumer. The product design, being ranked one would get the maximum points. The next question was where the respondents had to name brands they would like to be associated with. If a consumer would want to be associated with a brand, then the brand would be relevant for the consumer. In the last question on relevance, the respondents were asked a series of questions on why would they purchase a shampoo. The following were askedSunsilk Fiama Clinic Plus Garnier Pantene Characteristics The brand has high quality (for e. g. it’s a complete hair nourisher) The brand is appropriate for my hair and satisfies my needs more than the others The brand is innovative The brand has many variants The brand is enriched with active natural ingredients Multiple responses were allowed. The results of the survey are- Brand Relevance Questions Ad Associate Purchase Sub Total Percentile Clinic Plus 41 57 27 125 20 Pantene 85 83 33 201 60 Fiama 76 50 27 153 40 Garnie r 70 95 67 232 80 Sunsilk 80 75 63 218 100 It is seen that Sunsilk brand is highest on relevance. This could be on account of various reasons. Sunsilk is a popular brand, a Unilever product, used since many decades. It is a quality product at affordable price. Moreover, it has wide variety of variants to cater to different consumer preferences. The product is relevant among wide masses because of its quality, affordability and constant innovation. Brand Strength Differentiation and relevance combine to determine brand strength. They point to the brand’s future value Thus, it can be seen that Sunsilk has highest brand relevance and the second highest brand differentiation. Thus the brand has strong growth potential. Bringing the four together- D, R, E, K Brand Asset Valuator Model Thus, in conclusion it can be said that Sunsilk has growth potential. When we see Sunsilk’s brand stature, it is second highest in knowledge, but not high on esteem. There has been entry of many premium brands in the shampoo industry. To fight premium brands, Sunsilk innovated, tried to move up the value chain. They increased prices by 10%, expanded range of hair care products. Their efforts have been to be make Sunsilk a mid premium brand, otherwise, they would lose out the huge growth of aspirational customers across India. However, the survey shows that Sunsilk is still perceived as a mass brand. Brands like Garnier have higher esteem. Brands like Garnier occupy a premium image in the consumer’s mind. Therefore, there is more regard for Garnier. People are familiar with Sunsilk, but it is more of a mass brand and not a brand which is held in very high regard. When we see Sunsilk’s brand strength, it is second highest in differentiation and highest in relevance. Thus the brand has high growth potential. 2. Presentation of findings and conclusion for laddering method There were 7 attributes, 8 consequences and 5 values that were identified from the depth interviews. These are: Attributes 1 2 3 4 5 6 7 8 Branded (premium product) Expensive Light liquid colour (Transparency) Slick packaging Fragrance Larger size Brand ambassador Consequences Quality (superior product) Accessory/ Sophistication Fewer side effects/ manageable hair Natural ingredients/ chemical free Presentable, positive outlook Non-oily, bouncy, light hair Hygiene, no dandruff or itchy scalp More quantity Values Self-esteem Belonging Status symbol Accomplishment Sense of achievement Family 1. Most respondents stated that out of the listed attributes, the label or brand of the shampoo was important. This was because they associated a premium brand with superior quality and indicated it as being crucial as a status symbol. 2. The monetary value of a shampoo was also considered important as this was again associated with quality. 3. A light colored liquid shampoo was preferred as lighter shade liquids are considered chemical free and â€Å"pure† by the respondents. This was further associated with being beneficial for hair and connected to self-esteem by the respondents. 4. An attractive bottle was associated with quality by the respondents. 5. Respondents stated that fragrance was important for a shampoo as soothing fragrance was associated with feeling lively and confident. Also, a soothing fragrance was associated with a cooling effect. 6. A few respondents stated that a larger size bottle was convenient as shampoo was used regularly. Besides, it was economical and could be used by the whole family. 7. Lastly, a brand ambassador was of significance to the respondents. Many considered a shampoo to be of high quality and sophisticated if a well know celebrity was associated with the product. Also, the shampoo was then treated as an accessory and added to the esteem of the person. - Bibliography www. sunsilk. com www. sunsilkgangofgirls. com www. icmrindia. org youtube. com www. lifecantwait. com www. moneycontrol. com www. hindubusinessline. com www. domain-b. com

Great Gatsby (893 words) Essay Example For Students

Great Gatsby (893 words) Essay Great GatsbyThe Hidden Story in Green and White Color symbolism is really popular in novelswritten during the 1920s. One such example is Scott Fitzgeralds novel TheGreat Gatsby. There is much color symbolism in this novel, but there are twomain colors that stand out more than the others. The colors green and whiteinfluence the story greatly. Green shows many thoughts, ideas, attitudes, andchoices that Gatsby has throughout the story. White represents the stereotypicalfa?ade that every character is hiding behind. The color green, as it is used inthe novel, symbolizes different choices the character, Gatsby, can make duringhis life. The green element in this novel is taken from the green light at theend of the dock near Daisys house. The color itself represents serenity, asin everything is perfect. This warns Gatsby that he should not pursue his dreamfor getting Daisy back, because his chance has passed and everything is as itshould be. This is shown with Nicks insight, His dream must have seemedso close that he could hardly fail to grasp it. He did not know that it wasalready behind him (Pg.189) Another symbolization of the color green,which contradicts the first, is the meaning go. As in a traffic lightsignal, most people associate green with the word and action go. This canbe interpreted as meaning Gatsby should go for his dream without hesitation. Itimplies that Gatsby and Daisy are meant to be together and nothing should stopGatsby from his destined happiness and love with Daisy. It inspires hope forGatsby that he is on the right path, heading towards the best years of his life. He believes that things will soon be as they once were, only better. Imgoing to fix everything just the way they were before, he said noddingdeterminedly. Shell see.(Pg. 117.) The last symbolization the colorgreen has in this novel is an urge to strive ahead in life, to do better in lifeand succeed. Gatsby changes his entire persona for a better, more sociable,image and status. He is constantly striving to be a more successful figure insociety. Ever since he was a boy he put himself on a schedule with hopes forbecoming a highly respected, well-known person. He knew he had a big futurein front of him. (Pg. 181), his dad says about him. Jimmy was bound to getahead. He always had some resolves like this(Pg. 182). White is the othercolor symbolism interlaced into this novel. Where green only influenced onecharacter, white has a wider range of influence on the characters. This colorsymbolizes one thing, a fa?ade, but it appears in every character. For example,Daisy is always seen wearing white, which gives her and innocent naiveappearance. It is as though she uses that as an excuse for when she doessomething ridiculous or childish, making it seem like she does not know anybetter. In reality, she knows exactly what she does but just doesnt care. Sheuses this little princess image and her money to hide her biased, snobbish, andconceited view of herself and her lifestyle. They were careless people, Tomand Daisythey smashed up things and creatures and then retreated back intotheir money or their vast carelessness or whatever it was that kept themtogether(Pg. 187-188). Another character that hides behind the whitesymbolic fa?ade is Jordan Baker. She also wears white quite often. She acts asthough she is superior to everyone around her. Her posture, her attitude, andeven the things she says imply this arrogance. She was extended full lengthat her end of the divan, completely motionless and with her chin raised a littleas if she were balancing something on it which was qui te likely to fall. If shesaw me she me out of the corner of her eyes she gave no hint of it?indeed Iwas almost surprised into murmuring an apology for having disturbed her bycoming in. (Pg.13). She portrays a bored and apathetic attitude abouteverything, which is part of her I am too good for you appearance. Inreality, she just wants to be as respected and socially accepted as Gatsby. Sheis not willing to take responsibility for her actions and uses her image as aguard implying that she could not have possibly done anything immoral, much likeDaisy. However, She was incurably dishonest. She wasnt able to endurebeing at a disadvantage, and given this unwillingness I suppose she had begundealing in subterfuges when she was very young in order to keep the coolinsolent smile turned towards the world and yet satisfy the demands of her hardjaunty body. (Pg. 63). Color symbolism is not very noticeable, yet it cantell a great deal about a story. In this case, the colors give the reader a loo kat the characters choices and the paths he or she could have chosen comparedto the ones the character chose, which adds dimension to the story. The greenthe different choices Gatsby can make, whether it serves as a warning, aninspiration, or an urge to get ahead. The white symbolizes a mask, or a fa?ade. .u693b7455324e23a1271cfb35c0c440e6 , .u693b7455324e23a1271cfb35c0c440e6 .postImageUrl , .u693b7455324e23a1271cfb35c0c440e6 .centered-text-area { min-height: 80px; position: relative; } .u693b7455324e23a1271cfb35c0c440e6 , .u693b7455324e23a1271cfb35c0c440e6:hover , .u693b7455324e23a1271cfb35c0c440e6:visited , .u693b7455324e23a1271cfb35c0c440e6:active { border:0!important; } .u693b7455324e23a1271cfb35c0c440e6 .clearfix:after { content: ""; display: table; clear: both; } .u693b7455324e23a1271cfb35c0c440e6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u693b7455324e23a1271cfb35c0c440e6:active , .u693b7455324e23a1271cfb35c0c440e6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u693b7455324e23a1271cfb35c0c440e6 .centered-text-area { width: 100%; position: relative ; } .u693b7455324e23a1271cfb35c0c440e6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u693b7455324e23a1271cfb35c0c440e6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u693b7455324e23a1271cfb35c0c440e6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u693b7455324e23a1271cfb35c0c440e6:hover .ctaButton { background-color: #34495E!important; } .u693b7455324e23a1271cfb35c0c440e6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u693b7455324e23a1271cfb35c0c440e6 .u693b7455324e23a1271cfb35c0c440e6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u693b7455324e23a1271cfb35c0c440e6:after { content: ""; display: block; clear: both; } READ: Internal and external parts of a volcano EssayIt allows the characters to portray themselves as a whole other person and hidewho they really are. This puts a piece of reality into the story, as everyonewears a white mask of some kind to hide his or her true self from the world. Itis the unsubtle clues given to the reader that are fascinating and allow aperson to relate to the characters.