Hamlet Soliloquy Act 1, Scene 2 Essay - 894 Words

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Immigration Policy A Permanent Legal Resident - 1284 Words

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The Quintessential Guide to Easy Essay Samples

The Quintessential Guide to Easy Essay Samples The Importance of Easy Essay Samples Possessing an objective is indeed important to writing an adequate crucial essay and it is very important to outline it clearly. Whether you are in need of a sample, an outline, elongated essay topics, or a full custom made paper, our experts are qualified to provide competent assistance. Possessing good essay examples provides the reader an in-depth and on-the-court idea about what a well structured and coherent essay appears like. Locate the trustworthy information for the essay topic you will work on. Writing an important paper or criticizing might appear easy in the beginning, but it could also be challenging. Easy expository essays are essays where you're predicted to work on facts as opposed to opinions. Writing an outline is a rather effective means to think through how you are going to organize and present the info in your essay. There are lots of expository essay topics to select from. An essay has to be composed of an introduction, a body, and a conclusion. It gives you an opportunity to show how effectively you can read and comprehend a passage and write an essay analyzing the passage. An argumentative essay is a certain kind of academic writing. Every argumentative essay ought to depend on a topic which can be debated. Easy Essay Samples Explained In reality, besides getting a sample or help with only the subject, you can order an original customized paper from our qualified experts. You may use the samples as a foundation for working out how to write in the suitable style. When some students like providing a great deal of information in the debut, it is wise to be brief and direct. You will then have to approach this issue by gathering, generating, and evaluating credible sources to back up your evidence. Assuming you have some idea on the overall area you want to deal with in your essay, the upcoming significant step is choosing listing down anything you know on the problem. An outline will allow you to organize your principal suggestions and determine the order in which you're likely to write about them. An essay outline is a set of ideas and ideas pertinent to the subject issue. How to Choose Easy Essay Samples In spite of popular belief by a substantial part of students, critical essay writing isn't about criticizing or focusing on the negative component of analysis. The above is of amazing significance, especially to students who think that critical essays should concentrate on the negative facets of a subject. If you're asking for a scholarship, odds are you're likely to should compose an essay. Students who find they lack the skills required to research and formulate decent essay topic ideas should look at getting assistance from our experts. Stephen's essay is quite effective. When the paper is done, it's important to revise, proofread, select a captivating title, and make ideal citations. Research on the topic matter if you discover that it's necessary. Easy Essay Samples Can Be Fun for Everyone Though the conclusion paragraph comes at the conclusion of your essay it shouldn't be regarded as an afterthought. An introduction has become the most significant part your bit of writing. Quite simply, it's an overview of your very first idea. Consider your essay is limited with regard to word count. Finally, however, remember that excellent writing doesn't happen by accident. If you're going to compose an expository essay, be ready to devote much time hitting books. Pick the best stories you'll be able to remember that have influenced you. Being yourself when writing your story is a fantastic way to keep the reader's interest. There are many forms of essays, it is not hard to shed an eye on all your writing assignments. Take a look at the expository essay samples, which one can easily find online nowadays. Citations and extracts from assorted sources have to be formatted properly. If you don't find out how to begin your essay or where to search for supporting data, we'll be pleased to help you. A thesis statement ought to be argumentative and provide readers with an assurance that they'll indeed love what they are reading. In any case, direct and indirect quotes are essential to support your understanding of academic writing style. When you work with us, you're guaranteed that each of the samples and topics will be customized to fit your purposes. At the onset of the game, the user makes a fictional character, and customizes its physical look. Even if you're a specialist in a particular field, don't be afraid to use and cite external sources. There are various kinds of templates you can use, each one appropriate for a different form of paper.

International Marketing Tactics Followed by the Perfume Shop

Question: Discusses the international marketing strategies applied by The perfume shop for achieving the expansion and the objectives, along with a brief review of the Indian perfume market scenario. Answer: 1.0 Introduction Brands and products that are created in one country are readily accepted in other countries unenthusiastically. The reason is the international marketing strategies applied by the companies for huge marketing and spreading awareness about the product among the users. One such company is The Perfume Shop. It plans to expand its business in India in association with the Indian business giants. This study discusses the international marketing strategies applied by The perfume shop for achieving the expansion and the objectives, along with a brief review of the Indian perfume market scenario. 2.0 Background of the company The Perfume Shop is a perfume retailer established in United Kingdom in 1992. In 2005 the company was acquired by the largest beauty and health retailer of the world, A.S Watson group. By 2014 it had 263 locations in the world. The distribution of the company has seen many changes over the time as the trade expanded from smaller shops to big retail giants, an finally expanding worldwide. Online trading was started in 2004 by the company, which has now expanded to fully fledged e-commerce teams. The real success was hit by The perfume shop in 2010 after it introduced shop in shop concept in Superdrug stores. The project proved to be a big hit after it was trialed in 11 stores initially. The company launched its own loyalty card scheme named reward club. The scheme was helpful in getting more information about the customers, and enabled the customization of offers accordingly. In 2012 store to door service was started making the availability of the product more customers friendly. By 2 014, The perfume shop was placed third time among the top 100 best companies to work with. Now the company is looking forward to an expansion in India, and spread its business through appropriate strategy implementation (www.theperfumeshop.com). 3.0 Proposal The Perfume shop plans to enter the Indian market through joint venture arrangements. The ventures would be with Westside, which is a retail arm of the TATA group. The retail operation of the company is via the Superdrug stores in United Kingdom. A joint venture is also planned with the E-commerce giant Myntra, which has been undertaken by Flip kart. 4.0 Perfume industry in India The estimation of the Indian fragrance industry is estimated to be of around $ 20 Billion, which constitutes to 10% of the fragrance industry worldwide, which is $ 2000 Million. The population which have potential customer base makes around 17.8% of the total count (www.fafai.org). More than 35% of the Indian population makes the young count and among them more than half of the population has got disposable income. By 2030 the expected rise in the count of working people is 75%. Indian market have got enough potential for foreign expansion to happen, as it have got immense proportions in the market that proves to be profitable in sectors like fast moving consumer goods. India is also a gateway to other developing countries, like those in East Africa and Middle East. The East Asian markets can be well accessed through India, which also a major searching ground for the suppliers. As the worlds largest democracy, India is a politically stable since it got independence in 1947. The free market model adoption by the country gave valuable returns to the companies investing there (www.ibef.org). India also offers low cost manufacturing and an outsourcing base for carrying out production or outsourcing parts and services for giving a competition in the current market. A huge pool of talented professionals and skilled as well as unskilled labor for developing a competitive edge in the market is present in India. 5.0 Literature review 5.1 Marketing mix strategy The crucial stage of any market strategy planning is the construction of the marketing mix. The objectives for marketing and the long term goals of the company decide how the marketing mix has to be built and implemented (Zeybek, 2013). Not only from the point of view of the organization, the marketing mix of any company hugely depends on the structure of the target market as well as the different condition that affects market. The various internal along with external factors that have a direct interference with the market functioning, have crucial role in the strategy built up of marketing. Figure 1: The 4Ps of Marketing (Source: Yang et al. 2013) Marketing mix is comprised of four Ps, that segregates each of the factors, that has to be kept in mind for planning a perfect strategy for a product (Khan, 2011, pg-94). The application of the 4Ps varies from company to company. However, here the implementation of the mix by The perfume shop will be assessed. Product: the product offered by any company is not limited to only the tangibility. The product can be non-tangible as well, which we more precisely refer as a service (Vos, 2013). Any product can have three segmentation in it that is the core product, the second one is the actual product and the third segment is concludes with augmented product. The core product represents the thing that is bought by the consumer, where as the features of the products make the actual product. Augmented product makes the part that proves to beneficial to the consumers. The Perfume Shop provides tangible product, which contains the core product that the consumers are buying, the actual product is the brand value of The perfume shop, the quality that it offers and augmented product is the after sales service by the company. Price: The price of a product is the main deciding factor of profits that the company will make. Pricing effects the complete process of distribution as it is directly linked to the supply and demand of the product. High price of any product has to face consumer switching to other brands, however value for money concept is not applied in all product category. The pricing strategy applied for any particular product depends on lots of factors including the internal and Among the various modes of pricing The perfume shop applies price skimming method, as the price of the product is set high. Price skimming involves high pricing of the product and lowering the cost later as per the market circumstances and requirement (Siddiqi, 2013). Place: the place of the product here indicates that where and how the product is going to be available for the customers. The perfume shop plans to expand in India via joint ventures with the Westside. It is one of the premium retail brands in India, which has separate sections for the variety of merchandise. Distribution of the product will be done by the Westside itself. An intensive distribution strategy by TATA will help in better availability of product throughout the country. Apart from this Myntra is the online shopping partner of The perfume shop which will enable online availability of the product. Promotion: promotion of the brand will help in building a high value presence through advertisement campaigning via television, social media, newspapers, radio, and posters (Sheth, 2011). Another strategy is sponsoring sports teams like Mumbai Indians in IPL matches through logo, sponsoring Bollywood and fashion shows by top Indian designers. Application software development for customers for anytime access and utilization of TPS card will directly approach the customers. 5.2 SWOT analysis The SWOT analysis by The perfume shop will give an insight of the marketing environment of India, and what are the situations that are favorable or unfavorable for the expansion by The perfume shop (Miller and Mills, 2012). The analysis explains the strengths of the brand which it can use for establishing feet hold in India, the opportunities include the economic, political, social environment factors which would prove beneficial for The perfume shop. Weakness indicates towards the areas which are to be concentrated on for avoiding any hindrances in the expansion by the company. And threats are the possible hindrances in India that the company has to be aware about and can cause negative impact in the establishment. This portfolio building strategy helps in the internal environment analysis and also gives an over view of the external business environment (Schertler and Tykvov, 2011). Figure 3: SWOT analysis of The perfume shop (Source: Melnyk et al. 2012) 5.3 Internationalization process by The Perfume Shop: Internationalization is practices by the companies for making its products or services adaptable to the conditions and population of the respective countries (Lee and Carter, 2011). There are many types of internationalization process followed by companies worldwide. These include: Export-based internationalisation Non-equity based internationalization Equity-based internationalisation However, The perfume shop follows the Equity based internationalization method. Joint venture is a kind of a equity based strategy. Following the strategy will give relief to The perfume shop for bearing the cost and risk of loss in a foreign market. The venture firm is responsible for taking the risks and the costs. In this case the Westside chosen by The perfume shop for that particular market, receives all kind of support, promotion and marketing from the company itself for building a better product experience for the consumers. The global recognition of The perfume shop has made it a dependable brand for the companies getting into ventures. However, this internationalization method tends to build the presence of the company more global, which in turn contributes to development of the brand globally (Jolivot, 2008). The preference to equity system results in much more cheaper expansion in context of overseas, as the companies in the joint ventures are suppose to be more familiar w ith the culture of the respective country. Foreign joint ventures have lots in common with the licensing strategy, though the major difference is that in a joint venture, The perfume shop has an equity position and a management voice in the Indian firm, which is Westside here, the retail arm of TATA. The partnership in between the host and home country firm will be formed. This agreement will give a control over the operations and access to local market knowledge to The perfume shop. It will have access to the relationship networks and is very minimally exposed to risk expropriations. But, along with the advantages there is certain negative perspective of the internationalization process. The formation of ventures can give a cost cutting advantage to the perfume shop but the control over the quality of the product will not be there (Johanson, 2012). The quality factor may vary from country to country. Apart from this it does not allow the transfers of profit from one country to raise the profit of other country. Other common issue can be a tiff within the organizations, which The perfume shop might have to be alert about. 5.4 The GMS model According to Granleese (2014), for looking into the global marketing strategy of a firm from all the possible directions and angles three dimensions should be taken into consideration. The GMS model explains the extent to which the firm globalizes its marketing strategies in various nations through the standardizing variables of marketing mix, concentrating and coordinating the activities of marketing and integrating competitive moves across the global markets. The global marketing strategy is not only beneficial financially but also strategically. Figure 4: The GMS model (Source: Eckman et al.2015) In view of Chikweche (2013), the standardization perspective follows the basic logic of scaling economies, including low-cost and simplification ultimately leading to the efficiency, consistency, and idea transfer of the firm, whereas configuration-coordination perspective gives comparative advantage, interdependency and specialization which leads to efficiency and synergies as well. Integration perspective have got the basic logic of cross subsidization along with competitive dislocation and rationalization which increases the effectiveness in the competition and give competitive leverage over other products in the global market (Styles and Wilkinson, 2012). 6.0 Expansion Strategies in India The perfume shop is implementing various strategies for entering India and getting established in the market. First strategy is partnership with Indian global company and secondly establishing a brand presence with high value. the joint venture strategy will provide the perfume shop with opportunity to gain new capacity and expertise and allows the company to enter the related businesses as well as the new geographic areas and learn new developments in technology (Budde-Sung, 2011). Joint venture will give the company access to more and more resources, which includes workforce in the form of specialized staff and technology. The risk factor will get shared with the venture partner, which is Westside. This joint venture can be flexible as well, if it includes limitation in the life span and coverage of the part done by the company, which limits the degree of commitment and the exposure of business, offering an innovative way of exiting from the non-core businesses. Company can gradual ly separate the business from the rest of the organization and eventually also sell it to the other company involved in the joint venture (Cavusgil and Cavusgil, 2012). The business expansion by The perfume shop will reap huge benefits for the company. The company will have an expanded customer base, which will raise huge financial benefits for the firm. Expansion gives access to larger talent pool as it will give greater access to qualified professionals, skilled workforce. The technological advancements and updates is easily accessible as well. Creating a brand presence will add value to the product, giving it an edge in the global competitive market. As said by Casillas and Acedo, 2013), brand awareness is indirectly related to the raising of return on investment as the ultimate motive of profit maximization will be achieved by the company. 7.0 Analysis of the study Indian retail industry is developing in a full pace with the entry of numerous international luxury brands. Statistically India has been ranked as the most brand conscious country after Hong Kong and Paris. Indias total retail market is estimated to be $160 billion which covers more than 8 million consumers. Among them more than 50% of the consumers prefer to shop from the luxury brand segment of the retail outlet. Westside is one of the leading premium retail brands which have gained high consumer preference over the years. The perfume shop in association with Westside has huge scope of profitable expansion in India not only for the brand value of Westside but also due to the appropriate implementation of global marketing strategy (Arndt et al. 2012). The analysis of the business environment, both internal and external indicates towards the areas of concentration and the advantages that the company has got over the competitive brands. Joint venture with Myntra made the scope of merc handise availability and directly contact with the buyers. The favorable market situation in India calls for market entries by foreign companies and invest in its luxury goods market. With the current situation, the retail industry seems to develop rapidly which might indicate, that switching to a franchising system would not be a bad approach. 8.0 Recommendations Networking for trusted resources is important, which involves the main objective of creating brand awareness.Socializing site and websites known to population are more dependable modes of networking in the global market Overcoming the language and cultural barriers is very crucial, as business cannot be run in absence of good communication flow. India offers a variety in languages and cultures; however the majority of the population is aware of the globally spoken language English A robust risk management strategy should be implemented for a more diverse international footprint and greater autonomy. A robust risk system will provide early warning of problems on the periphery of the company, which will give more time for reaction. Gradually the transition should be made from investment to profitability by The perfume shop. This can be achieved by focusing on the process, considering the derived economy of scale and detailed tax planning The internal environment of the organization plays a vital role in making a successful establishment. The internal working and operation will decide the efficiency in the performance of The perfume shop in the initial phases of setting up and will continue till the company operates in India. The perfume shop should choose very carefully the strategies which they already have and among them what all can be applied in the new country. Analyzing the external environment of business well will give a clear view on the various factors that might affect the business or will help in better brand awareness in India. The perfume shop should rethink its organizational design for getting a superior local autonomy. Leveraging the global resources will enhance the required expertise for making the venture a success 9.0 Conclusion The study gives me a clear understanding of the various international marketing concepts and strategies. The expansion by The perfume shop in India demands many strategic approaches which would beneficial in creating foothold by the company. The report enhances my knowledge on the concept of joint ventures and the reason of this strategy being chosen by majority of the luxury brands while investing in the Indian retail industry. I have understood the importance of creating a brand image and increasing brand image in the target global market and how it is connected to financial and strategic benefit of The perfume shop. The internationalization process by the firm elaborates the various other ways of expansion in host countries. Due to the study I also got an insight of the Indian retail industry and luxury consumer product users. The statistical data clearly indicates that the decision by The perfume shop to expand in India will give it huge opportunities and benefits. References Arndt, C., Buch, C. and Mattes, A. (2012). Disentangling barriers to internationalization. Canadian Journal of Economics/Revue canadienne d'conomique, 45(1), pp.41-63. Budde-Sung, A. (2011). The increasing internationalization of the international business classroom: Cultural and generational considerations. Business Horizons, 54(4), pp.365-373. Casillas, J. C., and Acedo, F. J. (2013). 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Yang, Z., Su, C., and Fam, K. S. (2012). Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency.Journal of Marketing,76(3), 41-55. Zeybek, I. (2013). LOCALITY TRANSMISSION OF GLOBAL LUXURY BRANDS: CHANEL NO:5 PERFUME COMMERCIAL AND INTERCULTURALITY. The Turkish Online Journal of Design, Art and Communication, 3(4), pp.12-19. Fafai.org, (2015). FAFAI Fragrance Flavour Association of India. [online] Available at: https://www.fafai.org/publications.php [Accessed 5 May 2015]. Ibef.org, (2015). Retail Industry in India, Retail Sector In India, Indian Retail Industry. [online] Available at: https://www.ibef.org/industry/retail-india.aspx [Accessed 5 May 2015]. Limited, F. (2015). Perfume Fragrances Online - The Perfume Shop. [online] Theperfumeshop.com. Available at: https://www.theperfumeshop.com [Accessed 5 May 2015].